Industry Background
With the development of urbanization, digital signage and advertising machines, integrating wired networks and multimedia technologies for media-based information dissemination and interactive customer feedback, have become ubiquitous in every corner of the city.
Digital signage/advertising machines are widely used in various sectors such as finance, telecommunications, hospitals, malls, supermarkets, hotels, and public spaces. However, the decentralized nature of these devices poses challenges for traditional media advertising operators:
- Manual replacement of advertising storage requires a significant amount of manpower and time.
- Advertising real-time updates are relatively delayed.
- Long construction periods and high maintenance costs for wired network installations.
- Limited flexibility and poor scalability in networking.
- Distributed devices make it difficult to remotely diagnose faults, leading to high maintenance costs.
Wireless networking solutions for digital signage/advertising machines effectively address these challenges.
Solution Overview
This system provides remote real-time program publishing, real-time remote monitoring of terminal statuses, multi-point interaction, and other functions for digital signage/advertising machines. The solution utilizes the ORB305 for data transmission via 4G networks, collecting real-time status and sending it to the platform. The platform then dispatches various program information to terminals, achieving remote publishing, monitoring, and management functions.
Solution Topology:
Digital signage machines are typically deployed in locations such as shopping malls, squares, elevators, or roadsides where wired networks are lacking. The solution adopts 4G/5G wireless communication. The ORB305 is installed within the advertising machine, and the display screen connects to the ORB305 via Ethernet, with a fixed IP address assigned to the advertising machine.
Components:
- Client: Advertising machines with built-in ORB305, connecting to the operator’s network via 4G/5G.
- Server: Deployed on a cloud server (e.g., Alibaba Cloud) with proprietary cloud assistant software and a customized advertising publishing system. The cloud assistant establishes a VPN tunnel with ORB305 for remote advertising publishing, real-time monitoring, and remote ORB305 configuration.
Main Features:
- Remote configuration of playtime, play frequency, and play range.
- Powerful interactive features.
- Real-time monitoring of advertising machine operation status.
- Support for remote access and program publishing.
- Remote maintenance of advertising and ORB305.
Solution Advantages
- Centralized device management, saving manpower and time for maintenance.
- ORB305 has multiple reliability designs (software/hardware watchdogs, multi-level link backup, VRRP) ensuring 24-hour fault-free operation.
- ORB305 has an IP30 protection level, stable operation in -40 to 75°C environments, and an average fault-free time of 30 years.
- High security: Supports MAC binding, ACL access control, built-in firewall for URL filtering, anti-DOS attacks, and whitelist access mechanisms to ensure system security.
- Multiple VPN protocols: Supports L2TP, GRE, PPTP, IPsecVPN, openVPN, etc., adapting to various scenarios
